Why Doesn’t American Political Culture Understand the Power of Direct Action Campaigns?
Campaigns are perfect for turning away from defensive fights and moving back into what works: Going on the offensive by framing an issue into a demand, choosing a decider, planning a series of actions then escalating and growing. The issue can be local, regional, national, highly ambitious in its demand or less so. We get to choose — it’s an existential move of empowerment.


