Sacred Cow: The Case for (Better) Meat – Review

Sacred Cow:  The Case for (Better) Meat by Diana Rodgers and Robb Wolf is a book (and forthcoming film) challenging what has become conventional wisdom:  that regardless of how it is raised, beef is bad for the planet.

The JX Ranch

In 2004, cattle ranchers Tom and Mimi Sidwell bought the 7,000-acre JX Ranch, south of Tucumcari, New Mexico, and set about doing what they know best: earning a profit by restoring the land to health and stewarding it sustainably.