Sacred Cow: The Case for (Better) Meat by Diana Rodgers and Robb Wolf is a book (and forthcoming film) challenging what has become conventional wisdom: that regardless of how it is raised, beef is bad for the planet.
In the recent debate about beef and it’s impact on the environment there are two views. There are those who view cattle as greenhouse-gas belching planet destroyers, while others depict them as benevolent carbon sequestration machines.
Fortunately, a growing number of ranchers…are embracing a cluster of new ideas and methods, often with the happy result of increased profits, restored land health, and repaired relationships with others.
When making the decision to be a pioneer in this different way of doing agriculture “…there is no way to know if one is called or deluded. The only way to know is to jump in and find out”.
In a food system where meat production is typically hidden from the public’s view, Marin Sun aims to shed light on all the steps from pasture to plate. “Transparency is an incredibly important part of this process,” said Danny Kramer, one of our tour guides and Marin Sun’s Chief Operations Officer.