Cecil the lion: understanding the secret of a supermeme (and its relevance to climate change communication)

"Cecil the lion" is having so much success because it has the three basic characteristics that make a meme a supermeme. These are 1) Be simple, 2) Have a villain, 3) Be reassuring. From these considerations, we can probably understand why it is so difficult to create effective climate memes that carry the right message: climate science is not simple, the villain is us, and the story is disquieting, rather than reassuring.

Re-Imagining Climate Justice at the COP: Finding Our Frontlines at a Gathering in Bellagio, Italy

We should be trying to identify the strategies that give us the best chances of creating “tipping points” in the climate wars. I dream of a movement that can create a non-linear trajectory into the future… One idea … is a COP21-focused campaign for “Just Climate Futures: Saying No in Paris.” The best “outcome” for the COP would be NO treaty/agreement.

Why the Fossil Fuel Divestment Movement May Ultimately Win

The fossil fuel divestment campaign has so far persuaded only a handful of universities and investment funds to change their policies. But if the movement can help shift public opinion about climate change, its organizers say, it will have achieved its primary goal.