Why Words Matter in the Fight Against Climate Change

We shouldn’t be trying to bring on board the people who’re not already on board. Instead we should be trying to activate the vast majority of people who’re already concerned or even alarmed about the climate crisis but haven’t yet started exerting political pressure on their workplaces or on their government.

How Do We Convince Climate Change Deniers? That’s the Wrong Question.

With a few exceptions — speaking truth to leaders in power and helping loved ones recognize the magnitude of the threat — we need to shift our way of approaching climate communication from changing minds to giving people already on board concrete tasks on which to take action.

Mind the Climate Literacy Gap

Climate literacy, which should by now be universal, lags out of all proportion to the crisis — and yet it promises large returns for a relatively small investment. If every student was climate literate, we could begin to effect change on a large scale. If every person was truly climate literate, imagine the change we could make.

Despairing about the Climate Crisis? Read This.

So we’re having to deal with completely new environmental conditions, and we will be changed by that. Can we imagine that? No. Can we try to imagine that we’re not just clobbering each other over the head or blowing each other up? I can imagine something different.

How to Identify People Open to Evidence about Climate Change

An unfortunate consequence of our divisive political climate is the portrayal of an immovable chasm between people on opposite sides of issues. While that’s certainly true in some cases, there is middle ground to be worked. Those keen to help move the needle of public opinion and engagement on climate change should look first toward peers and those who are open to change but not yet involved in the issue.