Into the Widening Gyre: Social Marketing Meets Peak Oil (book review)

While reading Gerald Zaltman and Lindsay Zaltman’s Marketing Metaphoria: What deep metaphors reveal about the minds of consumers, (MM), I recalled a healthcare consultant who told me, “You really should market peak oil, but you’ve got to give folks some good news to win them over.” I laughed and replied, “Are you kidding? I’m not selling whiter teeth”…

Commentary: The Redundant Subsidy

Even for staunch proponents of U.S. biofuel policy, it is hard to argue that the current subsidy on grain ethanol serves the purpose it was designed to serve. With ethanol mandates now in place in the form of the Renewable Fuel Standard (RFS), there is a mechanism – with penalties for non-compliance – to ensure that gasoline blenders use the mandated amount of ethanol. Maintaining a subsidy on top of a mandate would be like paying people to obey the speed limit.

Obama: The Making of a Clean Coal President

President Obama has issued marching orders for the rapid national adoption of “clean coal” technology. Last week, shortly after his budget address, he ordered a high-level task force to deliver a plan within 180 days determining how “to overcome barriers to the widespread, cost-effective deployment of CCS within 10 years, with the goal of bringing 5 to 10 commercial demonstration projects on line by 2016.”