Into the Widening Gyre: Social Marketing Meets Peak Oil (book review)

While reading Gerald Zaltman and Lindsay Zaltman’s Marketing Metaphoria: What deep metaphors reveal about the minds of consumers, (MM), I recalled a healthcare consultant who told me, “You really should market peak oil, but you’ve got to give folks some good news to win them over.” I laughed and replied, “Are you kidding? I’m not selling whiter teeth”…

Commentary: The Redundant Subsidy

Even for staunch proponents of U.S. biofuel policy, it is hard to argue that the current subsidy on grain ethanol serves the purpose it was designed to serve. With ethanol mandates now in place in the form of the Renewable Fuel Standard (RFS), there is a mechanism – with penalties for non-compliance – to ensure that gasoline blenders use the mandated amount of ethanol. Maintaining a subsidy on top of a mandate would be like paying people to obey the speed limit.

San Francisco commits $150 million to green homes

Monday night I was having drinks in downtown San Francisco with some seriously smart people—top-level IBM scientists and strategists involved in Big Blue’s Smarter Planet initiative. Given the room’s collective interest in creating smart electrical grids, smart water systems, advanced electric car batteries and other green technologies, the talk naturally turned to how to create sustainable cities.