Into the Widening Gyre: Social Marketing Meets Peak Oil (book review)

While reading Gerald Zaltman and Lindsay Zaltman’s Marketing Metaphoria: What deep metaphors reveal about the minds of consumers, (MM), I recalled a healthcare consultant who told me, “You really should market peak oil, but you’ve got to give folks some good news to win them over.” I laughed and replied, “Are you kidding? I’m not selling whiter teeth”…

Envisioning sustainable communities (parts 1 and 2)

There is no more important question for us to grapple with than the question of how our community and larger society should be organized. We need to clarify what we mean by ‘community’ and think about what design we should strive for, because if you want sustainability and equality at the end of the day, you have to build them in at the start.