Redefining Sustainable Agriculture at PASA

One almost expected to see a Monsanto executive among the honored guests and presenters at the 19th annual Farming for the Future Conference held Feb. 4 – 6 in State College, Pa. After all, the St. Louis-based agri-giant was recently named “Company of the Year” by Forbes magazine. And in its well-funded advertising campaign that strategically targets such media outlets as National Public Radio, Monsanto proclaims itself to be the very champion of sustainability.

Into the Widening Gyre: Social Marketing Meets Peak Oil (book review)

While reading Gerald Zaltman and Lindsay Zaltman’s Marketing Metaphoria: What deep metaphors reveal about the minds of consumers, (MM), I recalled a healthcare consultant who told me, “You really should market peak oil, but you’ve got to give folks some good news to win them over.” I laughed and replied, “Are you kidding? I’m not selling whiter teeth”…