Culture & Behavior

Revisiting Slow Clothing

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Since this fashion week, despite its sponsorship by the Mercedes Benz company, is supposed to be “green” people want to know what I think of the green fashion movement. And the answer to that is that I think it is all very interesting, and I’m delighted that people are trying to deal with the enormous impact of our clothing – and that reminds me to go hit my local Goodwill for some more second-hand t shirts to go with my sweats. Meanwhile, here’s a lightly revised version of the original article which appeared first at Groovy Green Magazine in 2006.

Into the Widening Gyre: Social Marketing Meets Peak Oil (book review)

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While reading Gerald Zaltman and Lindsay Zaltman’s Marketing Metaphoria: What deep metaphors reveal about the minds of consumers, (MM), I recalled a healthcare consultant who told me, “You really should market peak oil, but you’ve got to give folks some good news to win them over.” I laughed and replied, “Are you kidding? I’m not selling whiter teeth”…

The world-saving habit you’ll hate (and the great puzzle of the well-intentioned do-nothings)

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It’s easy to envision great and heroic personal sacrifice for a cause. Many of us think of think of ourselves as leaders in and members of a resilience building army. But the moment we have to step up and truly embody the mission, a lifetime of conditioning dulls our charge.