Fiesole, a small town near Florence, Italy, is being affected by climate change just as every place on earth. Here, I report of an initiative to bring the problem to the citizens’ attention and motivate them to act on it. In this occasion, I tried to use some strategies that I took mainly from a document on climate change by Peter Sandman, a professional risk management expert. Among these strategies, Sandman suggests that you should tell the truth about the situation, but you should not try to make people feel guilty or scare them. You should emphasize concrete measures and actions that bring results which, in the case of climate change, means to consider mitigation as something just as important as prevention (and perhaps more). It is a test but, so far, it seems to be working in Fiesole. Here is an elaboration of the talk I gave at the meeting.