Tom Whipple

Sustainability, lasting recovery, and other myths

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For the world economy to be considered sustainable; that is, to reach and maintain a decent level of living for the entire global population for a century or two, the use of renewable resources should not exceed sustainable yields; pollution levels should not surpass the environment’s absorbing/regenerating capacity; the drawdown of nonrenewable resources should decline in proportion with the depletion of stocks; and environmental goals and technical progress helping to achieve them ought to gain universal application.

Into the Widening Gyre: Social Marketing Meets Peak Oil (book review)

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While reading Gerald Zaltman and Lindsay Zaltman’s Marketing Metaphoria: What deep metaphors reveal about the minds of consumers, (MM), I recalled a healthcare consultant who told me, “You really should market peak oil, but you’ve got to give folks some good news to win them over.” I laughed and replied, “Are you kidding? I’m not selling whiter teeth”…

Commentary: The Redundant Subsidy

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Even for staunch proponents of U.S. biofuel policy, it is hard to argue that the current subsidy on grain ethanol serves the purpose it was designed to serve. With ethanol mandates now in place in the form of the Renewable Fuel Standard (RFS), there is a mechanism – with penalties for non-compliance – to ensure that gasoline blenders use the mandated amount of ethanol. Maintaining a subsidy on top of a mandate would be like paying people to obey the speed limit.

Peak demand: The cornucopians reach for a fig leaf

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Over the past decade oil optimists repeatedly forecast a glut in oil supplies that kept failing to materialize. Now, they are reaching for a fig leaf hoping no one will remember their consistently errant predictions. That fig leaf is the idea that we have reached peak demand, and that that’s the reason we have not seen oil production rise in the past several years.