Redefining Sustainable Agriculture at PASA

One almost expected to see a Monsanto executive among the honored guests and presenters at the 19th annual Farming for the Future Conference held Feb. 4 – 6 in State College, Pa. After all, the St. Louis-based agri-giant was recently named “Company of the Year” by Forbes magazine. And in its well-funded advertising campaign that strategically targets such media outlets as National Public Radio, Monsanto proclaims itself to be the very champion of sustainability.

Sustainability, lasting recovery, and other myths

For the world economy to be considered sustainable; that is, to reach and maintain a decent level of living for the entire global population for a century or two, the use of renewable resources should not exceed sustainable yields; pollution levels should not surpass the environment’s absorbing/regenerating capacity; the drawdown of nonrenewable resources should decline in proportion with the depletion of stocks; and environmental goals and technical progress helping to achieve them ought to gain universal application.

Into the Widening Gyre: Social Marketing Meets Peak Oil (book review)

While reading Gerald Zaltman and Lindsay Zaltman’s Marketing Metaphoria: What deep metaphors reveal about the minds of consumers, (MM), I recalled a healthcare consultant who told me, “You really should market peak oil, but you’ve got to give folks some good news to win them over.” I laughed and replied, “Are you kidding? I’m not selling whiter teeth”…