What’s “Rio+20″ and why should we care?
For those of us working in ecological and economic sustainability, Rio+20 is a big deal, and in our circles, just about everyone knows about it. Yet we have to wonder, what proportion of the general public has even heard of Rio+20, much less knows what it is? It’s a big question for a forum like the Daly News, where we’re all about mainstreaming sustainability. When we mention Rio+20, do we quickly lose readers who vaguely assume it’s some international, esoteric event with little relevance to mainstream society?


