Asymmetrical accolades: Why preventing a crisis almost never makes you a hero
If a catastrophe of sufficient magnitude to get the public’s attention were to occur–a sudden rise in sea level or a rapid, persistent decline in world oil production–then those in the sustainability movement would move from being prophets to being emergency responders. Maybe this would finally give them the recognition and respect they deserve. Only by then it will be too late to avert the worst.


