When my neighbour brought his horse to the farrier – horseshoe-fitter, pronounced like “carrier” – I sat in to watch and learn, and the farrier seemed happy to answer my many questions. He looked like a teenager, with a face you’d expect to see in a drive-through window, but he wrestled the stallion’s legs and shaped the hot iron like a man who knew his business.
Writers from a century or two ago described recognizing particular barrels, nails or saddles as we would recognize someone’s handwriting, and the craftsman’s reputation hung on the quality of their work. When everyone knew where products came from and could identify the makers of the superior and inferior work, they could reward the hardest-working and most skilled craftsmen with their business – what used to be called capitalism, before the word came to mean the system we have today.