A danger with any movement is its potential to fragment into factions once it reaches a certain size – with the various factions competing instead of collaborating – and the potential emergence of a dominant faction that drowns out competing worldviews, theories of change, and tactics.
Even Forbes is jumping on the bandwagon of the “sharing economy” with a recent article on AirBnB. This closely follows Van Jones’s CNN article about the “sharing economy,” but the push to transform our broken economy isn’t just about sharing, though; it isn’t even just about renewable energy, energy efficiency, public transportation, and the other elements of the green economy movement. There is a “new economy movement” that’s pushing for a fundamental shift away from the neoliberal policies that have dominated our economy and society for decades.
Here is a short overview and strategic assessment of the green economy movement, including its organizational makeup. It concludes with recommendations for transitioning from a double bottom line movement to a triple bottom line one: being more inclusive of historically marginalized communities.