Sustainability Sucks

Framing a project or a business as "sustainable" no longer serves us.  The dominant use of the word has ceased to mean what some of us orginally intended and, in fact, the term has been co-opted and watered down in many cases.  Labelling something "sustainable" may even alienate potential allies, or at least people with whom you might want to get along.  What do we really mean?  What do we really want?  Let’s find the new language set that can help us get there.