The pedestrian pound: The business case for better streets and places - report
Living Streets commissioned research company Just Economics to bring together the evidence of the commercial and consumer benefits of good walking environments.
It reviews the academic literature and examines the relationship between investing in better streets and places and the impact on existing businesses, urban regeneration, and business and consumer perceptions.
- Research shows that making places better for walking can boost footfall and trading by up to 40%
- Good urban design can raise retail rents by up to 20%
- International and UK studies have shown that pedestrians spend more than people arriving by car. Comparisons of spending by transport mode in Canada and New Zealand revealed that pedestrians spent up to six-times more than people arriving by car. In London town centres in 2011, walkers spent £147 more per month than those travelling by car
- Retailers often overate the importance of the car – a study Graz, Austria, subsequently repeated in Bristol found that retailers overestimated the number of customers arriving by car by almost 100%
- Landowners and retailers are willing to pay to improve the streetscape in order to attract tenants and customers.
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