Bittman, Beyoncé and Cool Memes

Mark Bittman, Food columnist for the New York Times and bon vivant travel franchise for public television, has made more than a few enemies for criticizing the choices celebrities make in their food and beverage endorsements. Said Bittman, “[Beyoncé] Knowles is renting her image to a product that may one day be ranked with cigarettes as a killer we were too slow to rein in.”