Act: Inspiration

A Rebellious Hope

November 27, 2018

Op-Ed: The English translation for the Rural Social Innovation manifesto was not ready when Alex Giordano asked me to write the preface to it. I agreed expecting the manifesto to be like many I’ve read online, relatively short and easy to digest. I thought I could quickly write an introduction. This was not to be. Alex and Adam have put together an impressive, unique, and in-depth manifesto packed with world-changing ideas delivered in a style that powerfully communicates the spirit of RuralHack and its partners — a rebellious hope that rests on a firm foundation of pragmatism and a love of people and place. Indeed, Rural Social Innovation manifesto is unlike any manifesto I’ve read.

For starters, it’s front loaded with and is mostly composed of a series of profiles showcasing the ideas of the people behind the Italian rural social innovation movement. In this way, it’s like the Bible’s New Testament with each disciple giving their version of the revolution at hand in a series of gospels. It says a lot about this manifesto that the people in the document come first, not the ideas. The gospel of each rural innovator not only transmits important ideas, but gives up to the reader individuals who embody the movement. These are the living symbols of the movement who are not only individual change agents themselves but representatives of their unique communities and their streams of action in the past, present, and planned into the future. This gives the manifesto a unique aliveness. It’s not a compendium of dry ideas. It’s a manifesto of flesh in motion and spirit in action.

  • There’s Roberto Covolo who has turned negative elements of Mediterranean culture into a competitive advantage through the upgrading the dell’ExFadda winery with the youth of the School of Hot Spirits.
  • There’s Simone Cicero of OuiShare testifying about the promise of the collaborative economy and how it can help rural producers capture more economic value while building solidarity.
  • There’s Jaromil Rojo who asks, “How does the design approach connect hacker culture and permaculture?”
  • There’s Christian Iaione of Labgov who is helping bring to life a new vision of government, one in which the commons is cared for by many stakeholders, not just the government.
  • And there are many more of who share their projects, hopes, and dreams. All the same Alex and Adam do the reader the favor by crystallizing the disciples’ ideas into a crisp statement of the possibilities at hand.

To extend the New Testament metaphor, the subject of these gospels isn’t a prophet, but a process, one that is birthing a new kingdom. The process is a new way to run an economy called commons-based peer production. This is a fancy phrase which simply means that people cut out rentseeking middleman and produce for and share among themselves. The time has finally arrived that through cheap production technologies, open networks, and commons-based governance models that people can actually do this.

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This new way of doing things is the opposite of and presents an unprecedented challenge to the closed communities and entrenched interests that have for so long controlled the politics and economies of rural towns and regions. The old, industrial model of production concentrated wealth into the hands of the few while eroding the livelihoods, culture, and environment of rural people. It impoverished rural people in every way while pushing mass quantities of commodity products onto the global market. It exported the degradation of rural people to an unknowing public. What’s possible now is the maintenance and re-interpretation of traditional culture through a new, decentralized mode of production and social organization that places peer-to-peer interactions and open networks at the core. In short, it’s possible that a commons-based rural economy can spread the wealth and restore the rich diversity of crops, culture, and communities in rural areas.

What’s also possible is a new way for rural areas to compete in the global economy. The best way to compete is for rural areas to develop the qualities and products that make them most unique. In other words, the best way to compete is to not compete. This means a big turn away from commodity products, experiences, and places. This may only be possible through a common-based economy that’s run by, of, and for the people.

It may be the only way that rural areas can attract young people and spark a revival. Giant corporations maniacally focused on mass production, growth and profit are incapable of this. Yet many rural communities still stake their future on such firms and their exploitative, short-term, dead-end strategies. The above underscores the importance of this manifesto.

The transition to a new rural economy is a matter of life or death. The rapid out-migration from rural areas will continue if there’s no way for people to make a life there. The Italian countryside will empty out and the world will be left poorer for it. A pall of hopeless hangs over many rural areas because this process seems irreversible. While this new rural economy is coming to life, its success is uncertain. It will likely be an uneven, difficult, and slow transition if there’s a transition at all. It will take people of uncommon vision, commitment and patience to make it happen. It will take people like those profiled in the coming pages who embody the famous rallying chant of farm worker activist Dolores Huerta, “Si se Puede” or yes we can.

Editor’s note: This is a version of the preface written for the Rural Social Innovation manifesto. Read the full version here. Header image from the Rural Social Innovation manifesto


This article is cross posted with permission from

Neal Gorenflo

Neal Gorenflo is the co-founder of Shareable, an award-winning news, action, connection hub for the sharing transformation. An epiphany in 2004 inspired Neal to leave the corporate world to help people share through Internet startups, publishing, grassroots organizing, and a circle of friends committed to the common good.
Subsequently, Neal has become an expert on sharing through 10 years of entrepreneurship, thought leadership, and as an avid practitioner. He has consulted with Institute for the Future, Stanford University, Lowe's Home Improvement, and numerous startups. His expertise has been featured by The Today Show, NBC Nightly News, CBS Sunday Morning, Wired, Fast Company, Christian Science Monitor, and Sunset Magazine. He is a sought after speaker with recent appearances at SXSW, Sustainable Brands, and SOCAP. His writing is featured in YES! Magazine7x7 MagazineThe Urbanist, and the anthologies The Wealth of the CommonsOpen Design Now, and Enabling City.
In addition to his work at Shareable, Neal is an adviser to the US Solidarity Economy Network, OuiShare, Peers, Mayor Park of Seoul, South Korea and is a former Innovation Fellow for Mayor Lee of San Francisco. Neal earned a masters with distinction from Georgetown University's Communication, Culture & Technology program and B.As in American Studies and English Literature with distinction for George Mason University.

Tags: new economy, peer-to-peer production, rural communities, the commons