Shaping our future – well, it won’t happen if we just sit around and imagine it, will it? No, we need a clear picture of exactly where we’re going in order to make the right decisions and take the right path to get there. And how do we do that? With a special technique called Backcasting: defining a desirable future and then working backwards to identify the steps that we need to take for that future to become true.

Last month, we took our time machine to the World Circular Economy Forum in Helsinki and asked 8 very brave volunteers to take a trip to 2050 and report back on what they found. In this episode we share the highlights from the trip and discuss in detail what we learned. Self cleaning clothes, soil health, vegetarianism, and yes – it looks like incineration will be out of the picture too. Strap in!


Team Blue:
Per Bolund, Swedish Minister for Consumer Affairs & Financial Markets
Mariel Vilella, Managing Director at Zero Waste Europe
Wytzke Van der Mei, Deputy Director for Sustainability at the Ministry of Infrastructure and the Environment
Elin Larsson Sustainability Director at Filippa K

Team Red:
Alice Kaudia, Environment Secretary in Kenya
Nancy Strand, Director of the Norwegian Waste Agency
Kari Herlevi, Project Director for Circular Economy at Sitra Fund, Finland
Kimmo Tilikainen, Minister of Agriculture & the Environment, Finland.

Special thanks to Sitra Fund, the Nordic Council of Ministers, and the World Resources Forum.

Produced by Camille Duran
Published by Eleen Murphy
Senior Editors Eleen Murphy & Joshua Burguete Kirkman

Music Credits: License by Ins. Green White Space.


Teaser photo credit: Regenerative Economy drawing. By KVDP – Own work, Public Domain,