A few members of the Planting Justice team

With the help of Slow Money Northern California, Planting Justice has purchased Rolling River Nursery, and expanded the operation in Sobrante Park, which has the highest unemployment and crime rate in Oakland. The nursery is set to be transformed into an urban farm and training center that will greatly expand access to fresh produce, food-producing trees and living wage jobs. In addition to the investment of $600,000 by 5 members of Slow Money Northern California, the project is just finishing a crowdfunding campaign that raised over $100,000.

New jobs in nursery management, edible and medicinal plant propagation, and aquaponics production

With this project, Planting Justice aims to bring the largest and most biodiverse collection of certified organic tree crops in North America (1,100 varieties!) from Rolling River Nursery in Humboldt County to deep east Oakland.

Planting Justice

The relocated nursery works with a recirculating aquaponics operations that serves as a replicable, drought-resilient model for growing 100,000 pounds of organic produce per year on empty lots with paved or polluted soil.

The project creates at least 10 new, living-wage jobs for people coming home from prison. The new jobs are in nursery management, edible and medicinal plan propagation, aquaponics production, marketing, and distribution.

Planting Justice

Aligned with Planting Justice’s mission, the project supports a shift in how prisoner re-entry is handled in California and across the country. In six years, not a single one of the 20 formerly incarcerated staff at Planting Justice have returned to prison! The non-profit incubates a worker-owned urban farming cooperative to support people in re-entry by replicating these technologies on other empty lots, as collective owners of the enterprise.

One of the Slow Money Northern California investors, Theo Ferguson, raves:

“It was a joy working with Gavin Raders, Executive Director of Planting Justice. He is an entrepreneur in service to and totally aware of the fundamental change Planting Justice is making on environmental, social, financial, and governance Community Benefit Returns on Investment.”

Funding Through Self-Directed IRA and Foundation Grants

Several of the Slow Money individuals involved directed their low-interest investment through a Self-Directed IRA. They were joined by several foundations, one of whom had an existing relationship with Planting Justice. Six percent of the funding for this project came in the form of grants.