Our Love Affair With Malls Is on the Rocks
David Segal, New York Times
Here, ladies and gentlemen, is the crux of the problem: We are reliably informed that whatever part of the economic crisis can’t be pinned on Wall Street — or on mortgage-related financial insanity — can be pinned on consumers who overspent. But personal consumption amounts to some 70 percent of the American economy. So if we don’t spend, we don’t recover. Fiscal health isn’t possible until money is again sloshing into cash registers, including those at this mall and every other retailer.
In other words, shopping was part of the problem and now it’s part of the cure. And once we’re cured, economists report, we really need to learn how to save, which suggests that we will need to quit shopping again.
So the mall we married has become the toxic spouse we can’t quit, though we really must quit, but just not any time soon. The mall, for its part, is wounded by our ambivalence and feels financially adrift.
(1 February 2009)
When you watch these ads, the ads check you out
Dinesh Ramde, Associated Press
Watch an advertisement on a video screen in a mall, health club or grocery store and there’s a slim — but growing — chance the ad is watching you too.
Small cameras can now be embedded in the screen or hidden around it, tracking who looks at the screen and for how long. The makers of the tracking systems say the software can
determine the viewer’s gender, approximate age range and, in some cases, ethnicity — and can change the ads accordingly.
(1 February 2009)
Fundamentalist Consumerism and an Insane Society
Bruce E. Levine, Z magazine
At a giant Ikea store in Saudi Arabia in 2004, three people were killed by a stampede of shoppers fighting for one of a limited number of $150 credit vouchers. Similarly, in November 2008, a worker at a New York Wal-Mart was trampled to death by shoppers intent on buying one of a limited number of 50-inch plasma HDTVs.
Jdiniytai Damour, a temporary maintenance worker was killed on “Black Friday.” In the predawn darkness, approximately 2,000 shoppers waited impatiently outside Wal-Mart, chanting, “Push the doors in.”
…Along with journalists, my fellow mental health professionals have also covered up societal insanity. An exception is the democratic-socialist psychoanalyst Erich Fromm (1900-1980). Fromm, in The Sane Society (1955), wrote: “Yet many psychiatrists and psychologists refuse to entertain the idea that society as a whole may be lacking in sanity. They hold that the problem of mental health in a society is only that of the number of ‘unadjusted’ individuals, and not of a possible unadjustment of the culture itself.”
…While people can resist the cheap-stuff propaganda and not worship at Wal-Mart, Ikea, and other big-box cathedrals—and stay out of the path of a mob of fundamentalist consumers—it is difficult to protect oneself from the slow death caused by consumer culture. Human beings are every day and in numerous ways psychologically, socially, and spiritually assaulted by a culture which:
- creates increasing material expectations
- devalues human connectedness
- socializes people to be self-absorbed
- obliterates self-reliance
- alienates people from normal human emotional reactions
- sells false hope that creates more pain
…Fundamentalists reject both reason and experience. Fundamentalists are attached to dogma and if their dogma fails, they don’t give it up, but instead resolve to deepen their faith and double down on their dogma.
…Breaking free of fundamentalist consumerism means thinking of alternatives and it also means an active defiance: choosing to experience the various dimensions of life that have been excluded by the dogma.
(February 2009)
