Sustainable Willits: unanimous vote for economic localization

August 28, 2005

A statement calling for sustainable local production of necessary goods and services including food was unanimously endorsed by the city council Wednesday night.

“I think it’s wonderful,” said Mayor Tami Jorgensen. “I’m excited to see a number of (sustainable) businesses coming out of the woodwork.” She mentioned one by name: the biodiesel outlet at the Energy Park just established north of Willits High School.

“People are coming back to Willits, the mayor continued. They want to raise their children here.”

Councilwoman Holly Madrigal agreed: “It’s an exciting time to be on the city council.”

The statement, prepared primarily by Dr. Jason Bradford, founder of the Willits Economic LocaLization (WELL) group, and presented by city Community Development Director Alan Falleri, recognizes the reality of climate change, fossil fuel depletion, the growing gap between rich and poor and the shortage of jobs causing local youth to leave the area.

The depletion of fossil fuels, Bradford writes, including those needed for transportation, creates uncertainty when nearly all of the basics we depend upon are shipped here from elsewhere.

Willits City Manager Ross Walker, agreeing with the analysis, offered facts from an article in Western Cities magazine:

“Ninety percent of the populace can’t afford houses where they work, he said, adding the risk of death in city-suburban commutes is now greater than the risk of death from inner-city violence. Some major societal shifts are going to have to take place.”

The solutions, according to Bradford’s statement, are in returning to small, local community enterprises. Prominent among the enterprises would be localized non-polluting transportation systems, farms and gardens, and renewable energy. Actions in that direction are to include education on the whys and hows of reorganizing the economy and solicitation of related new ideas from area residents.

The City of Willits was the first local entity to sign the statement. Council members made clear their endorsement does not commit them to an investment of staff time or funding. The statement, however, may help direct city actions on a number of fronts, including support for related grant applications and possible policy adjustments to guide new development.

Among the groups expected to sign the statement in the near future are the Willits Chamber of Commerce, North Coast Opportunities, Willits Active Living Congress, the countywide Economic Development and Finance Committee, and the Willits Action Group. Other organizations and service clubs have the item on the agenda of upcoming meetings.


Tags: Activism, Food, Politics

Comments

Welcome to the new Resillience commenting system!

We have moved from the former Disqus commenting system to a new system as of September 10, 2026.

  • Your past comments have not disappeared.
  • You can log in with your old Disqus credentials, as well as Gmail credentials or a Resilience account (formerly Resilience+). Login with Facebook and other credentials is coming soon.

We made this change because of privacy concerns regarding Disqus. It's also part of a set of changes to bring more services to the Resilience community under a single login: commenting, (coming September 2026), and online courses (coming 2027). Unfortunately, your old Disqus comments may not reliably link to your account in this new system. Please contact us if you have any questions or concerns.

Subscribe
Notify of
0 Comments
Oldest
Newest Most Voted