Zachary King is a PhD student in Sociology at the University of California, Santa Barbara
Unconventional Optimism: Lessons from Climate Change Scholars and Activists
I call these framing strategies “unconventional optimism” – forms of optimism that are not grounded in a firm belief that victory is nigh or even highly likely, but that emphasize aspects of the future or the present that are nonetheless motivating.
May 1, 2020