Tom Crompton

Tom has worked for nearly a decade with some of the UK’s best known charities – including NSPCC, Oxfam, Scope and WWF – on values and social change. He has advised the UK, Scottish and Welsh governments on cultural values, and has collaborated with some of the world’s foremost academics working in this area. He has published extensively in this field, including the reports Weathercocks and Signposts: The Environment Movement at a Crossroads (2007) and Common Cause: The Case for Working with Values and Frames (2010). Tom read Natural Sciences at the University of Cambridge and holds a doctorate in the evolution of altruism from the University of Leicester, UK.

The Next Big Change in Environmental Campaigning – the Opportunity of our Shared ‘Compassionate’ Values

If we ourselves move away from tacitly reinforcing the assumption of self-interest, and build our work outwards from the potent insight that most people prioritise ‘compassionate’ values, we can open vast possibilities for ambitious – and durable – responses to environmental challenges.

June 6, 2018


No cause is an island

As we wring our hands at inaction on a national food security strategy, climate change or biodiversity protection, it’s easy to focus on the timidity of key decision makers in business and government.

November 10, 2014

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