Patrick Holden is one of the pioneers of the modern sustainable food movement who, during his period as Director of the Soil Association, between 1995 and 2010, played a leadership role in developing the UK organic market. Closely involved with standards development, producer cooperation, Patrick’s extensive engagement with the public through successive media campaigns, played a key role in winning public trust in the products from sustainable agriculture.

In 2010 he stepped down from the Soil Association to address a newly emerging challenge - the need to develop strategies for sustainable food systems which have wider application, for the whole of agriculture.

The mission of the resulting organisation, The Sustainable Food Trust, is to promote international cooperation between all those involved in sustainable food production.