Kate Yoder

If you’ve ever seen an ad featuring ExxonMobil scientists handling beakers of green goo, the algae that will supposedly fuel the future, you’ve been the target of an oil company’s advertisement. Exxon isn’t trying to sell you a product, exactly — but it is hoping to sell you on the idea that it’s committed to a greener future.

“Managed retreat” is a controversial response to climate change. It’s the idea that communities and governments should be strategic about moving people away from areas that have become too waterlogged to live in safely.

So if you’re trying to get someone to open their mind, you might consider the idea of a having tough, nuanced conversation … and actually hearing them out. Good, old-fashioned, respectful debate? I’d take that over a rage fest or shoutathon any day.

Coming from a pacifist background, and obsessed with linguistics, I’ve grown uneasy with the way war shapes our words. The thought struck me earlier this year: By pitting one group against another, do war metaphors undermine our ability to address the complex problem of climate change, the biggest global crisis we face?

The Saffir-Simpson Hurricane Wind Scale does just what it’s supposed to: rank a storm based on its winds speeds. But the scale ignores other threats, like rainfall, storm surge, and the overall size of the storm. 

When people invoke the “new normal,” Stamper says they’re not referring to an unchanging, static condition, but rather “a measure of uncertainty and worsening danger.” In other words, the cliche conveys exactly the message that climate scientists want to convey.