John-Paul founded Waste Farmers with $9,000 and a belief that idealism and capitalism can coexist. Waste Farmers has evolved into an innovator respected by leaders in the global community for developing simple solutions to the complex problems of modern agriculture and food security.
By Woody Tasch, John-Paul Maxfield, Slow Money
Soil is incredibly complex. Just as with the human microbiome project, there is so much we have yet to discover. If we want to fix climate change, the answer is literally right beneath our feet. Da Vinci had it right when he said we understand the movements of the heavens better than we understand what is happening underfoot. We understand the soil at an intuitive level but not at a practical level.