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It’s Time for a New Age of Enlightenment: why Climate Change needs 60,000 Artists to Tell its Story
In 2013, one of the world’s leading public relations experts, Bob Pickard, cried out to the climate world: “mobilise us!” In a frustrated op-ed, he listed 20 key problems with climate communication. One of them was “story fatigue”: bland stories with “highly repetitive and stale” themes.
June 8, 2016
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