Generating and nurturing a strong co-operative culture
There’s been a lot of talk about co-operative governance and culture recently, so when our friend and fellow co-operator Siôn Whellens, of worker co-operative Calverts Design & Print, said “Co-operative culture eats co-operative governance for breakfast” it got us thinking ..
And so during Co-operatives Fortnight, Co-operantics talked to seven very different co-operatives, with the aim of exploring how co-ops develop and maintain a strong co-operative culture. We found a range of approaches, differing according to member relationship and size of co-op. Clearly the challenges facing a large consumer co-operative, with members meetings at most quarterly and communications between meetings restricted to the odd newsletter are different to those of a small worker co-op, where people spend all day every day together. Perhaps this is why the issue of co-operative culture is such a live one in worker co-op circles, since they have to make it work to survive.
“…the culture created the policies and the culture is the thing that keeps us checking the policies, otherwise we’d probably forget about them. The most powerful influence is practice and custom”
Cath Muller, Footprint
The first thing we observed was that ‘culture’ is there anyway, cultural norms, custom and practice will be a strong influence on your members whatever you do, and it’s up to you to make sure that it’s a strong ‘co-operative culture’ that is being nurtured and absorbed by your new members. Here’s some Top Tips to help you do just that.
- Shared vision
Make sure that everyone knows not just what you do but how you do it. Strategy sessions, regular communications such as newsletters, publicity and promotional materials, your website – all can highlight your shared values and vision of how you do things. The Phone Co-op makes it abundantly clear in all its materials that the reason it offers good quality services is because it is run by its members.
- Excellent communications
We agree with Suma’s Bob Cannell, who quoting Ralph Stacey says that organisations (including co-ops) are best described as a collection of processes of human relationships and communication. Some worker co-ops use multiskilling and job rotation to ensure that members are aware of what is happening in different departments. Suma are considering providing training to improve people’s interpersonal communications skills. Good communication is central to being a successful co-operative business.
- Induction of new members
Vital for ensuring that new members ‘get’ the culture as quickly as possible. ‘Sitting next to Annie’ might seem a practical approach but it is not enough, and Annie might be a bit cynical, and know her way round the rules, with a damaging effect on morale and initiative. No, take the training of new members seriously, provide them with a mentor or buddy and recognise that not everything can be taught, a lot will be picked up by watching people’s behaviour in the workplace and during meetings. Some co-ops start the process before people are even members, and Radical Routes co-ops in particular benefit from shared cultural values.
“Writing down what you and other co-op members have been doing over the past three months can help reinforce co-op cohesion and culture”
Jane Ferrie, Mary Ann Johnson Housing Co-op
The Conversations highlighted a range of ways in which new members learn co-operative culture: observing other members in the workplace, during meetings, being part of decision-making, working together, training, mentoring, buddying, writing and involvement in the wider co-operative movement (especially Radical Routes co-ops).
- Structured and appropriate approach
Whatever your approach, it needs to be structured, otherwise ‘an awful lot’ can ‘fall between the cracks’ with members taking ‘a long time to feel comfortable enough to speak up’. You have a responsibility to teach new people how to do something no-one learns in school. Most people don’t go to meetings where 20, 30 or 50 people sit around in a room and discuss things. It can be intimidating! But we can learn how to do it, and you can adopt ways to make it less intimidating, such as using small group discussions as part of a larger plenary.
- Ignore Co-operative Principles at Your Peril!
- for example Principle 5: Education, training and information. If you are finding collective working a challenge there may be a temptation to resort to hierarchy, which can create a new set of problems and diminish self-responsibility. If a collective approach isn’t working, maybe members don’t know what is expected of them, how they’re supposed to behave or they need support or training.
- The Member Job Description (or Member Agreement)
A Member Job Description can be a useful resource. It sets out what co-op members expect of each other (and themselves). It could include what you can expect from your co-op, and what the co-op in turn expects from you. It could include norms of behaviour in meetings – for example we expect members to have read the papers and turn up on time, to have an opinion and to be prepared to share it. To be ready to attend training or to learn the ‘core tasks’ that we have agreed everyone needs to know how to do. It’s up to you!
So, finally, Siôn was right – co-operative culture does indeed eat co-operative governance for breakfast!
This doesn’t mean that governance isn’t important – far from it. Written policies and procedures are
- helpful for new members getting to grips with how things work
- essential for saving time – you can look it up, no need to hold a meeting!
- and a guide to what has been agreed in the past, so you know where you are when changes in the co-op’s external environment affect how you do things.
Thanks to all the co-operators who took part in Co-operantics Conversations: Cath Muller,of Footprint Workers Co-op, David Charles of Sanford Housing Co-op, Dave Morris of Hamwic Housing Co-op, Jane Ferrie, of Mary Ann Johnson Housing Co-op, Amanda Beard of The Phone Co-op, Sion Whellens of Calverts Design & Print Co-op and Bob Cannell of Suma Wholefoods Co-op.
What do you think? Leave a comment below.
Sign up for regular Resilience bulletins direct to your email.