Various half-written blog posts litter the Small Farm Future office, but let’s go with the news cycle and address the kerfuffle surrounding an old acquaintance of this site, Michael Shellenberger, who’s just published a new book, Apocalypse Never: Why Environmental Alarmism Hurts Us All. If nothing else, it’ll help prepare the way for my next couple of posts.

More than the book, the kerfuffle has surrounded an article heralding it that Mike published in Forbes in which he reportedly said “I feel an obligation to apologize for how badly we environmentalists have misled the public” and “I would like to formally apologize for the climate scare we created over the last 30 years.” I say ‘reportedly’ because Forbes pulled the article on the grounds that it violated their editorial guidelines around self-promotion, so I only have reports from such bastions of unmotivated journalism as this one to go on, though I daresay the article’s out there somewhere for those who care to look. Ah, here it is. No, wait. Oh, here.

Probably the most important keywords for unlocking Mike’s approach to be culled from my opening paragraphs are ‘kerfuffle’, ‘environmentalist’ and ‘self-promotion’ for reasons I’ll come to, and that are captured in this fine post from some time ago by David Roberts that I found only recently. In that article, Roberts explains why it’s so easy to end up feeling sullied when you try to push back against the use and abuse of evidence by Shellenberger and other luminaries of his ‘ecomodernist’ project. A few things clicked into place for me when I read Roberts’ article. And yet here I am, riding the douchecanoe again…

Luckily, Sam Bliss has donned his overalls and boldly set himself to the push back task in this excellent thread on Twitter, which points up some of the numerous rhetorical sleights of environmental complacency in the ecomodernist armoury fully displayed in Mike’s piece – the untruths, half-truths, and over-confident predictions, the truths that are misleading because of their lack of context and the banalities that have no meaning at all like “wood fuel is far worse for people and wildlife than fossil fuels”. Sam’s takedown is based on Mike’s promo piece – he comments “if Shellenberger’s bullets were meant to spark our interest in the book, it worked on me. I am curious to see how he defends such indefensible statements!”

Well, likewise, I guess. Just as soon as I can get hold of a used copy. Meanwhile, even some of Mike’s erstwhile associates seem to be dissociating themselves from him as a result of those indefensible statements. Mike says that his ‘facts’ might sound like climate denialism, “But that just shows the power of climate alarmism”. A parallel that springs to mind is how a lot of the things Donald Trump says sound like racism, while others argue that just shows the power of liberal political correctness. To me they sound racist because, well, they are quite racist – though usually sufficiently ambiguous to be arguable.

Arguable. Now there’s a word. With Shellenberger as with Trump, you get the sense that there’s a deliberate strategy to get people arguing. Not debating big issues. Just arguing. Both men love to pick fights with whoever they can. Hell, Mike even picked a fight with me. In both cases, I think it’s partly because they like getting attention. In fact, as David Roberts pointed out in the post I linked above, in this world of media attention peddling, Shellenberger and his Breakthrough Institute co-founder Ted Nordhaus made their renegade environmentalist shtick a winning publicity strategy:

nothing, but nothing, draws media interest like liberals bashing liberals. They enjoy conservatives punching hippies. They dig centrists punching hippies. But they looove ex-hippies punching hippies. A pair of greenies bravely exposing the corruption and dumbassery of all the other greenies? Crack rock.

One of the problems with this strategy, you’d think, is that it’s time limited. You can only punch hippies for so long before people realise that you’re not actually a hippy, even if you once were. Unfortunately, ‘environmentalist’ is a much more protean label than ‘hippy’. We all care about the environment, right? We all like walking in the woods. Nobody wants polar bears to die out. And so on.

So the argument becomes one about the means of achieving these widely shared goals of a liveable climate, wild biodiversity and so on. Perhaps it’s then worth looking at how one’s messaging is received and interpreted. Here are a few below-the-line comments from the Breitbart report on Mike’s apology:

“Confirmation that climate change is a massive fraud-and-fail scheme. Shows just how far the leftists will go to gain control and power”

“I want my 11 years of carbon tax back.. I want earnings seized from Al Gore, David Suzuki, Greenpeace, WWF, Climate Action.. All the thieving Greenie bastards, who have driven the up cost of Everything for the past decades.. Jail the crooks.”

“Great scam for Globalist [sic] while it lasted”

“I hope millions go to Greta’s twitter page with links to the article. Make that snot-nosed twit squirm…”

“Man sets house on fire and finally admits his guilt. Too late mate the buildings just a big pile of rubble now”

So, on the basis of the narratives that Mike is feeding, it seems to me a stretch for him to claim he’s an environmentalist (if he ever was), or that he’s not (to use his own vocabulary) a climate change denier. And yet his fellow travellers still won’t accept him.

With Donald Trump, you get the feeling that, as well as feeding the ego, all the sound and fury of his words is designed to create smokescreens that enable other things to get done behind the scenes. You wonder whether it’s the same with Mike Shellenberger, but it’s harder to figure out what those things might be. There are those who argue that he’s a nuclear industry shill, something on which I couldn’t possibly comment – though if he is, it seems a bit strange for him to be downplaying climate change so egregiously. My hunch is that the main hidden interest that Mike Shellenberger is promoting is…Mike Shellenberger. Every age throws up unscrupulous hucksters who cash in on other people’s fears and gullibility. The interesting questions revolve not so much around the motivations of the huckster as the social conditions and cultural tensions that make their huckstering possible. This is something I hope to address in my next post.

Thinkers of integrity do change their minds – the sign of the huckster is when they signal their change of mind with portentous apologies, self-publicising recantations and public curation of their good-guy credentials (“At 23 I raised money for Guatemalan women’s cooperatives”). Sadly, there’s all too much of this among renegade environmentalists, and there’s all too much of it in Mike’s oeuvre. Maybe an upside of his latest turn is that it seems like a defensive response to surging public concern about climate change that ill suits the technocratic, light-touch-on-the-tiller position where he’s planted his flag. He says he felt compelled to speak out when, last year, “things spiraled out of control” – in other words, when public concern about climate change finally started rising to meet the levels of threat it poses. Thank goodness for that spiral. But with Apocalypse Never riding high in the bestseller lists, I fear it may still be one that proves too long and winding.

So I want to close by addressing Mike’s apology on behalf of environmentalists. Normal social conventions are such that you really can’t apologise on behalf of other people without their consent, especially when you have no allegiance to them. Mike apologising on behalf of all environmentalists for climate alarmism is a bit like me apologising on behalf of all Minneapolis police officers for brutality. It might be welcome in some quarters, but I just can’t do it without the consent of my fellow officers – especially when I am not, in fact, a Minneapolis police officer.

But while normal social conventions forbid apologising on behalf of unknown others without their consent, they don’t forbid apologising to unknown others. So I’d like to offer this apology on behalf of all of myself to present and future generations:

When I came to appreciate the course the civilization I was a part of was taking and the consequences it would have for future generations in relation to climate change and other critical problems, I tried to do a few things to help change its course. I apologise that I wasn’t clever enough, courageous enough, wily enough, media savvy enough, wise enough, dedicated enough or hardworking enough to have done more and to have made enough of a difference. I apologise for my part in a civilization that made Apocalypse Never a bestseller. I hope that you will have both the capacity inherited from my generation and a fortitude of your own to learn from my failings, and to build a better civilization over the ashes of mine.


Teaser photo credit: By Michael Shellenberger, CC BY-SA 4.0