Daniel Stanley is a founding partner of strategic communications consultancy Cohere Partners, helping organisations innovate and communicate in a values-driven age.
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The Problem with Storytelling
In the case of ‘storytelling’, the central issue is an assumption that what is needed to solve our social problems and change the public’s mind is a ‘method’ – that we have all the materials that we need, and all that’s needed to present alternative ideas is a better way of conveying them.
September 18, 2018
