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Sustainability: from excess to aesthetics
Achieving sustainability hinges on how effectively advocates can portray an attractive future based on stable resource consumption and highlight existing subcultural practices that, if properly scaled, can form the basis of such a future.
(Selections from an in-depth academic aricle by a professor of psychology – a paper rich in insight and possibilities. Maybe preaching and dire warnings are not the optimum ways to encourage sustainable lifestyles?)
July 18, 2010
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