Tim Raettig

Society

Communicating energy issues: a psychological perspective

It’s tough to convince people that there is a need for radical change of their attitudes and behavior in relation to energy issues. Cognitive mechanisms that produce beneficial results under most circumstances can lead to an irrational resistance (if not immunity) to any kind of argument aimed at our own set of beliefs about peaking global oil production, renewable energy resources, and the continued viability of nuclear power.

April 21, 2011

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