John Paul DeJoria

John Paul deJoria is the founder and chair of JP’S Peace, Love and Happiness Foundation. The son of Greek and Italian immigrants, John Paul DeJoria was born with a strong work ethic and a natural enthusiasm for people. Growing up in Los Angeles, he was told by a high school teacher that he would never succeed at anything. John Paul proved that the way to become successful was to work hard — he sold encyclopedias door to door, worked as a janitor and enlisted in the United States Navy. Despite a harsh economic climate and even a period of homelessness, John Paul co-founded Paul Mitchell in 1980 and helped turn it into the world’s largest privately owned salon haircare company. He went on to co-found the Patrón Spirits Company, John Paul Pet and JP Selects — all privately held companies with high ethical standards and reputations for integrity. The DeJoria family is committed to contributing to a sustainable planet through investing in people, protecting animals and conserving the environment.