It was suggested to me recently that I might like to pen some thoughts on Jean-Martin Fortier’s book The Market Gardener1. And indeed I would. Here they are.

At one level, I think the book is very, very good. It’s packed with useful information on how to establish and run a successful, small-scale, local, organic market garden, clearly borne of years of experience and careful thought. A good many of Fortier’s recommendations are things that we’ve also adopted over time at Vallis Veg, albeit perhaps not quite with his efficiency or singularity of purpose. So I’d say this is definitely one for the bookshelf of any aspiring market gardener, alongside other classics like Eliot Coleman’s The New Organic Grower and Hall and Tolhurst’s Growing Green.

I have some reservations, though. These lie not so much in what the book says as in what it doesn’t say, because there are wider contexts within which market gardening needs discussing – and in which The Market Gardener is being discussed – that make me uneasy. They prompt me to question the importance accorded market gardening in alternative farming circles and to wonder whether we should be placing the emphasis elsewhere.

But I’m getting ahead of myself. Let me approach my broader theme by summarising a few of Fortier’s points, presenting them – as Fortier partly does himself – in the form of a kind of Bildungsroman, which I will then compare to the trajectory of my own farming life.

So we start with a young man and his partner who wish to pursue careers in commercial horticulture. To begin with, they rent a small piece of land where they grow and sell some vegetables, scraping by just about tolerably from year to year. But then they want to settle down, build a house and put down some roots. They establish themselves on a 1.5 acre semi-urban plot, close to a market for their produce which is not already saturated by other small-scale growers. They buy a new Italian two-wheel tractor with a PTO and various attachments, better fitted to the scale of their operation than a pricier four-wheel farm tractor, though in fact most of the work on their holding is accomplished by simple hand tools. They don’t grow vegetables year-round, or – given their scale – ones where the economic return per unit area is low, such as potatoes, squash and corn. So they grow mostly high-value summer vegetables, which they produce in large quantities through intensive cultivation methods (including gas-heated polytunnels). For this, they use compost in bulk which they buy in from commercial providers. This is partly because the production of top quality compost is an expert science they consider best left to people who aren’t specialist growers, and partly because the work involved in producing compost in such quantity with the mostly non-powered tools at their disposal would exceed their labour (and land?) capacity. In any case, their business flourishes and they make a decent living through vegetable sales.

Let me compare this story with that of a not quite so young man (yes, that would be me) and his partner who, fired up by a reformist zeal to help make the food and farming system more sustainable, sought a peri-urban plot in which to enact their not yet fully-formed agricultural visions. A 1.5 acre plot for a small house and large garden would have been fine, but they found in practice that most plots contained large houses and small gardens, while there was massive price pressure on peri-urban farmland, keenly sought as it was by all sorts of people with deeper pockets than them (and most certainly than anyone financing themselves through small-scale horticulture). But after six months of thorough searching they felt lucky to be able to purchase an 18 acre edge of town site (bigger than they’d planned, or had much experience in managing), albeit one lacking the necessary permissions to build a house. Despite distractions such as raising children and trying to earn some money to get by in the meantime, they too established a small market garden of about 1.5 acres on their site (planting the rest with orchards and woodland, or leaving it as permanent pasture). After some early messing around on the machinery front, they bought a 25 year old 50hp farm tractor with front loader, and assembled implements for it cheaply from ebay and farm sales – probably for a similar total cost to a brand new Italian two-wheel tractor. The implements were a bit of a ragbag, though – different working widths, offsets etc. So they also ended up buying a cheaper two-wheel tractor, better suited to working a small market garden (while, like Fortier, also mostly using hand tools). The four-wheeler remained invaluable for other jobs on the site. One of these was compost management – after experimenting with a range of onsite and offsite compost options, the couple adopted as their main fertility strategy the composting of wood chips brought in by local tree surgeons and mixed with other organic matter from the site. Although, like Fortier, relying mostly on high-value summer crops for their income, the couple operated year-round, growing winter crops and low value ones like potatoes, for although the fire of sustainability had dimmed in them somewhat through the years, they still felt the need at least to make some kind of effort to grow staple crops. A major boost to the business occurred in late 2016 when, thirteen years after buying the land, they finally received permission from the local council to build a permanent residence on it (OK, I’m forward projecting there – at any rate, that thirteen year hiatus is not untypical for rural worker applications in the UK planning system).

So now, on the basis of those two narratives I’d like to make a few observations about market gardening:

  1. Location, location, location: Fortier’s advice on siting your market garden close to your market and away from where other small growers are operating is wise, but not necessarily easily achieved. His stated customer base is 200 families. I think you can figure on a market of about 1.5% of households in a town if there are no other small growers locally serving it, which means you need to find an affordable 1.5 acres, preferably with a residential option, on the edge of a town of about 30,000 with no other growers in sight. Not impossible – but not easy. Here in southern England, land of that sort without residential permission can easily change hands for up to around £50,000 and with it for closer to £1 million. On the upside, it’s probably quite easy to find towns where there aren’t any small local growers. On the downside, there are good reasons for that. Markets don’t stay unsaturated for nothing…
  1. Equipment: personally, I don’t think you’ll save money by going for a new 2-wheel tractor over an old 4-wheel one. But if you only have 1.5 acres, a 2-wheel one better fits the scale. My site, with its 2-wheel and 4-wheel tractors, is arguably over-capitalised for its scale. If there were other small growers in the vicinity, sharing would make sense (but there aren’t – see point 1). I’m not sure it matters too much though. The embodied energy of this kit is low. So is the fuel use, though it’s probably higher than Fortier’s…
  1. Ghost acres: …but we do need to bear in mind that Fortier is exporting his compost requirements, as indeed I do too to a lesser extent. Even so, I’d estimate that at least half my tractor use relates to fertility management. I’m not sure how fuel efficient my small-scale compost handling is compared to large-scale commercial composting operations – I’d like to find some data on this – but impressionistically on the basis of my occasional visits to municipal composting sites, I’d say their use of fossil fuels is prodigious (moving bulky organic waste around is very energy intensive). And so too is the ‘virtual’ land take associated with growing all the fertility which is being concentrated on Fortier’s plot. I had this debate some years ago with Charles Dowding, another well-known small-scale grower who imports his compost. Charles’ view was that the compost is a waste product that’s almost going begging in our energy and nitrogen-sated world, and that it’s hard enough for a small grower to stay in business as it is without fussing over fertility provenance. I find it difficult to disagree, but I do think it’s incumbent upon people who adopt such methods not to make strong claims about the productivity or sustainability of small plots without acknowledging the ghost acres involved and their associated environmental costs. I’m not necessarily saying that Fortier is guilty of this, though I’m not convinced he’s entirely innocent either.
  1. Summertime, and the livin’ is easy (1): any small-scale commercial grower who stays in business long is probably going to have to make their peace with concentrating upon high-value summer vegetables. There’s nothing wrong with that, and many good reasons to support local small-scale farms that do it. But let there be no doubt that such farms are not ‘feeding’ their customers in the sense of meeting their full dietary needs. Without growing crops year-round and providing other foodstuffs, particularly staples, the proportion of total food demand provided by such a farm is not large. Again, not necessarily a problem, unless anybody is claiming otherwise…
  1. Summertime, and the livin’ is easy (2): …but Fortier is certainly right that this is the easiest way to make money from a small plot. He claims that it’s possible to bring in CAN$60,000 – 100,000 per acre in vegetable sales at a 40% profit margin, which I think is plausible – my per acre net income from veg sales languishes at the very bottom of that range. But Fortier is probably a better farmer than me, and he doesn’t waste his time as I do growing potatoes and other such tomfoolery. Still, I’m hanging on in there, eight years in, earning something rather less than the UK average income for a more than full-time job. As Fortier says, it’s not really about the money anyway, and it’s a good way of life. I guess I just worry that these kind of books can foster unreasonable expectations. The Market Gardener has an endorsement on the front from Joel Salatin, another rock-star alternative farmer, who writes “Few books have grabbed my attention as dramatically as this one – because it’s ultimately do-able for thousands of would-be food and farm healers”. Salatin’s books – with titles like Pastured Poultry Profits and $alad Bar Beef – also create the impression that alternative, small-scale farming is something of a gravy train. Well, I endorse the sentiment up to a point. At a time when career prospects for young people in many other walks of life are diminishing, it’s time to scotch the old clichés that “nobody wants to farm any more” and that farming is “back-breaking work”. But let’s not feed false hopes. Mark Shepard’s book Restoration Agriculture, problematic as I find it in some respects, is refreshingly candid by comparison in telling his readers straight – you won’t make money through farming of any kind, now deal with it and get on with farming in a way that feels right. My line on the financial side of starting a small peri-urban market garden would go something like this: if you’ve got good farming skills and good business skills, if you work hard and persevere, if you’re lucky finding the right piece of land and perhaps lucky in general, and if you prioritise money-making above most other things in your business planning, then you may well be able to earn the kind of money that a lot of people expect pretty much as of right straight out of college. Alternatively, armed with Fortier’s book you may establish your market garden only to find that it goes under in a few years (and, let’s face it, most small businesses do go under). What did you do wrong? Probably not much…
  1. In a field far, far away …because somewhere, probably a long way from where you live (and more than likely in another country altogether) there’s a market garden that looks more like a large arable farm (or maybe a city of glass), sited on top quality, fertile, rich, deep, stone-free soil. With help from some very large, very high-tech and very fuel-hungry machinery, most likely some very poor and probably undocumented workers, quite possibly organised by criminal gangmasters, and a raft of implicit and explicit government supports and subsidies, this garden turns over more produce in a day than growers like me or Jean-Martin Fortier do in several years, and it exports some of it to your area where it’s sold at a fraction of the cost that we can produce it. That’s the baseline reality against which the local food and urban agriculture movement operates. When I started market gardening myself, I thought of it as a way of helping to transform a crazy food system through ennobling practical action rather than lots of fine words and political rhetoric. I still do, to an extent. But ultimately I don’t think we can transform the existing food economy in the ways it needs transforming by vaunting the possibilities for a few thousand growers in a society of millions to make a tolerable living. We need the words and the politics. We need wider, more radical transformations.
  1. Greenhouse guesstimates. For many different reasons, I would like to see a world in which there were more local growers like Fortier and fewer of those giant agribusiness vegetable operations. However, I think it’s unwise to assume that the small, local, organic operations are more ecologically benign just because they’re, well, nicer. Once you start trucking compost around in bulk and burning propane in your polytunnels, it may well turn out that the agribusiness operation has a lower carbon footprint per kilo of vegetables produced than the small organic urban operation. That may not be true, and in any case it’s not the only important consideration, as I’ve argued here. But it may be true, it is a consideration, and it’s not really addressed in Fortier’s book.
  1. A customer calls. Still, there are plenty of folks who are willing to pay more for good quality, locally-grown fresh vegetables. Well, there are some folks at any rate (note to younger self: don’t overestimate how much people are going to love you for being a local veg grower). Mostly quite wealthy folks, in fact. In this sense, the renaissance of small-scale peri-urban veg growing returns market gardening to its roots as a service for the urban wealthy. In the past, the rural rich had gardeners to grow vegetables on their estates, while ordinary rural folk grew their own. The poor, both rural and urban, mostly did without vegetables altogether. But with the cost of transporting bulky fresh produce long distances prohibitive, and with horse manure relatively easily available in towns, peri-urban horticulture found its niche supplying the growing class of the urban well-to-do. Nowadays, wealthy urban hipsters go artisan, while the rest mostly buy their now much cheaper (relatively speaking) vegetables from those distant agribusiness ventures via local mainstream retailers, and the poor (many of whom work in the food system, if they can find work at all…) probably still largely go without. Again, this is not a criticism of peri-urban growers (like me) who mostly serve the conscientious wealthy. Perhaps our customers are the leading edge of a consumer movement that will re-energise sustainable local food production. Though I somehow doubt it. As things stand, I’d argue that peri-urban small-scale growing doesn’t in itself radically challenge the status quo of an inegalitarian and agribusiness-dominated food system.
  1. Enter the peasant. Instead of trying to make a living from your plot mostly by monetising your returns from it, suppose you were trying to make a living mostly by eating your returns from it. What would your 1.5 acres look like then in comparison to Fortier’s, or to mine? I think it would look more like mine than Fortier’s, but probably not much like either. If it was at the kind of latitude where both he and I live, I think there would be a lot of space devoted to grains, seed legumes and potatoes. There would be some soft fruit and espaliered top fruit, and maybe some short rotation willow coppice. There would probably be some grass to feed livestock – livestock that would perhaps be shared with others in the neighbourhood, part-using their land too, or part-grazed on common land. The high-value vegetables dominating Fortier’s holding and mine would be relegated to a few small beds outside the back door. Someone who was managing their land in this sort of way could possibly be described as a peasant, or a neo-peasant. I don’t think it’s necessary for everyone to live like this, but if we want a just and sustainable global society I think it is necessary for a lot more people to live like it than is currently the case in countries like Canada and the UK. At present, it’s only really an option for a few remnant peasant-type populations in these countries, together with the downsizing wealthy. So we need to find ways to enable more people to choose this way of life. I’m not sure that the approach Fortier advocates (and that he and I have chosen) is the best way, though it was probably the best way available to us given the political and economic constraints we faced. My upcoming cycle of posts aims to explore what this better, peasant way might look like, and the political and economic changes it will require.
  1. An inner voice speaks: “Jeez Chris, lighten up”, it says. “The guy just wants to show you how to sell a few veg. He’s not trying to rewrite Das Kapital or change the world.” Another inner voice replies “Fair enough, but the problem is we’ve too often been guilty of conflating the one with the other in the alternative food movement. Me included. And perhaps also alternative farming hero, Masanobu Fukuoka. “I can remain patient no longer,” Fukuoka wrote. “With this straw, I, by myself, will begin a revolution”2”.

I admire the sentiment, but I’m less persuaded by it than I used to be. Gardening can be a radical act, sure enough. But if there’s to be a revolution, I think radical gardening will better serve to chart a route beyond a revolutionary past than towards a revolutionary future. And the relationship between radical gardening and market gardening is debatable at best.


  1. Fortier, J. 2014. The Market Gardener. New Society Publishers.
  1. Fukuoka, M. 1978. The One-Straw Revolution. New York Review Books, p.181.