Moving the global economy away from fossil fuels is the biggest undertaking in human history. The urgency and scale of that imperative has compelled journalists to cross the line into direct political action. How can reporting on energy, presented as opportunity or catastrophic risk, compete against grumpy cat memes and economic woes? Is there a secret to breaking through the flood of information to make a meaningful impression on the public?

 
Antonia Juhasz, author, Black Tide; Investigative Journalism Fellow, UC Berkeley Graduate School of Journalism