James lives and works at the crossroads of the co-working and maker movement. After leaving high school at 16, James launched a successful career as an entrepreneur and technologist, but never stopped looking over his shoulder at school. He founded The School Factory, a non-profit organization dedicated to bringing the business, education,and creative communities together to transform public learning.

In 2002, James engaged Milwaukee in creating Bucketworks, a health club for the brain. Bucketworks offers people and communities a physical space and the tools to test-drive their ideas and passions. Since Bucketworks opened, its members have created more than 70 new programs and companies, ranging from high-tech startups to high schools, hundreds of pieces of art and technology, and thousands of events and experiences.