George Lakoff

Society

Why campaigns, not protests, get the goods

When I look back on the one-off protests I’ve joined over the years, I don’t remember a single one that changed anything.In order to build the kind of power that creates change you need a direct action campaign that harnesses a series of actions into an escalating sequence.

November 3, 2016

Society

How to frame yourself: a framing memo for Occupy Wall Street

It seems to me that the OWS movement is moral in nature, that occupiers want the country to change its moral focus. It is easy to find useful policies; hundreds have been suggested. It is harder to find a moral focus and stick to it. If the movement is to frame itself, it should be on the basis of its moral focus, not a particular agenda or list of policy demands.

October 20, 2011

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